Campaigns are a collection of sequenced actions that are either emails or follow-up tasks.
Campaigns are often referred to as "drip email campaigns", but it is important to note that sending emails is just part of what Campaigns can do for you!
Each action is setup to execute according to the delay (in days) set for that action.
For example, when a Lead registers, they receive an initial welcome email. Then 2 days later, they are to receive a follow-up email. After 4 days, a follow-up call needs to be scheduled, and so on.
Drip campaigns automate these messages and tasks.
Access and Review Your Campaigns Library
In your Leads and Contacts account
On the Campaigns page there is a list of campaigns pre-loaded in your account and ready to use.
To Create a New Campaign
Click Add Campaign at the top of the page.
On the Create New Campaign page, you will see a list of options to set including the campaign type, name, and description (see screenshot below). To create a drip campaign, be sure that you select "Drip Campaign" for the campaign type. When you have filled in all the fields, click the Create Campaign button.
You will then arrive on the Campaign Activities page, where you can set up each of the individual activities that you would like to be a part of this campaign.
Add Actions to the Campaign
To create the first activity, click Add New Activity at the top of the page.
You will now be able to choose what type of Activity this is to be, (typically your drip campaigns should only consist of email messages), who you want the activity to be assigned to (who the email will appear to come from), the description (also used as email subject line), and the delay (how many days after a lead is assigned do you want them to receive this?).
Fill in the content of your email using the text editor box. There is a wide variety of formatting options you can utilize as well.
When everything is set up the way you want it, click Save.
Continue this process to set up any additional activities for this same campaign.
Activities can be resequenced by dragging and dropping an activity to its new sequenced position.
Leads that are attached to this campaigns will continue execute, however future activities may be affected by this change that you make.
Reference Guide for Campaigns
A reference guide is available that provides more technical detail about how campaigns work.
Go to your LAC account and then Help and Support. See the Downloads and References section.