The whole purpose of having a real estate blog for your business is to attract readers, capture them as leads, and then convert them into clients!
Many people new to the world of blogging may think they aren't a good enough writer, or they simply cannot think of what to write about that others will want to actually read.
Creating a blogging plan will help take away those worries, and allow you to incorporate blogging into an effective marketing strategy.
What should you write about?
First, ask yourself a few questions. Who do you want to read your blog posts? Where do these people live? What are they interested in? Who is your ideal client? What areas of real estate do you specialize in? Answering these questions will help narrow down your potential topics into an actionable list.
For example, if you specialize in selling condos in downtown Denver, then focus on what makes the area such a great place for people to live. Write various "neighborhood focus" blog posts showcasing the local restaurants, schools, parks, events, recreational activities, etc.
Of course you can also write individual blog posts that focus on what makes one of your particular listings so great, but you want to provide your readers with more than just a bunch of sales pitches.
Where can you find content ideas?
There are countless free resources out there if you are ever having a hard time thinking about new blog post topics:
1) Google Alerts
This is a great resource to help you monitor the web for interesting new content. Simply go to http://www.google.com/alerts and type in your desired topic keywords (For example "Events in Denver" or "Denver Housing Market").
You will then receive email alerts each day, or once a week (whichever you choose) filled with links to different online content based upon the topics you selected.
2) Subscribe to your favorite blogs
Subscribe to your favorite blogs in order to receive email content when they post new content. If you come across an interesting topic focusing on your area of expertise, then write about it on your blog! But just don't copy and paste someone else's work and claim it as your own!
3) Social Media
If you are on Facebook, Twitter, LinkedIn, etc, then follow some active local business pages in your target market and look out for some interesting content ideas.
You don't have to reinvent the wheel!
You should never simply copy and paste a different site's content and claim it as your own, but that doesn't mean you can't still use it.
To SAVE yourself a lot of TIME, try simply finding an interest article posted on a different site, create a blog post on your site, summarize (in your own words) what the article is about and why it is so interesting, and then simply include the link to the original article at the bottom of your summary by saying something like "click here to read the full story".
Not only will you benefit by having fresh content on your blog, but the owner of the original article will likely be honored that you liked their content enough to summarize it and provide a link to their original story.
Have fun with it!