In order to help you optimize your blog posts and content for search engines, we have compiled a list of some simple things you can do yourself, without any technical knowledge.
We have also added a Checklist at the bottom of this page too.
Blog Post Titles:
Insert your main target keyword for your blog post directly in its title. Remember to try and make it sound catchy while also sounding as natural as possible, because your title is the first thing your readers will see. If your title is hard to read because you're just trying to stuff keywords into it, they likely will not even bother with the rest of the blog post.
For example, if you are doing an article on some great condos being built in downtown Denver (because that is your specialty), you would want to incorporate both "Denver" and "Condos" in the title.
A good rule of thumb is to incorporate your target keywords in both the first and last sentence of your blog post's content. Then try and insert a couple more keywords throughout the main body of your content.
Internal Link Keywords:
Say you are creating a blog post using the above example - some great new condos being built in Denver. If you have a dedicated page on your website already for people to search for condos in Denver, you should link to it a couple times in the content of your blog post, wherever you mention condos in Denver.
All you would do is use your keywords Denver Condos as the "anchor text" for the link. The anchor text is simply the text that becomes the link.
For example, in the sentence "Check out these great "Denver Condos for sale!" The anchor text is "Denver Condos for sale".
Image TITLE and ALT Tags:
most people don't know that images can even contain keywords. IMAGE and ALT tags are basically text that help the search engine see what the image is about. Adding your keywords "Denver Condos" into an image's TITLE and ALT tags will help with your SEO.
To do this:
- Upload your image using the Upload/Insert link. Click here to read more about this.
- You'll see the fields called "Title" and "Alternate Text". These are the TITLE and ALT tag fields.
- Before you insert your uploaded picture into the post, simply type a description using your target keywords, such as "Denver Condos for Sale" in each of these fields.
Utilize Keywords in Categories:
You can also incorporate your main keywords into your category titles, and then insert your blog post into that category. For the example of the blog post focusing on great new condos in downtown Denver, you would likely want to file this under a category called "Denver Condos" or "Condos in Denver".
Using Keywords in Tags:
Tags are a great place to insert as many different combination of targeted keywords for blog post that you can possibly think of. Using the same example article above, you would want to use tags like "denver, condos, denver condos, condos in denver, downtown denver condos, condos in downtown denver, new condos denver" and any other combinations you can think of. You can use as many tags as you want. Just remember to separate them using commas.
Helpful checklist for optimizing your blog posts for Search Engines
In order to make it easier for you to remember the different areas of your blog post where you can insert keywords for SEO purposes, we have created this handy checklist.
Feel free to print this for future use until the process becomes second nature to you.
1) Are your target keywords somewhere in the title of your blog post?
2) Are your target keywords in the first sentence of your blog post content?
3) Did you insert your target keywords elsewhere in your content?
4) Did you include links to other pages on your site using your keywords as the anchor text?
5) Are your target keywords in the last sentence of your blog post content?
6) Did you insert your keywords into the TITLE and ALT tags for any images?
7) Did you place your blog post into a category that uses your keywords?
8) Did you use tags to identify as many different combinations of your keywords as possible?